The festive season is undoubtedly one of the busiest and most exciting times of the year for malls. Behind the scenes, Yashee Ajodah, Sales Executive for Phoenix Mall and Riche Terre Mall, plays an important role in ensuring a vibrant experience for both visitors and exhibitors, particularly during the busy period of December.

Why December is a busy time for exhibitors

December is one of the busiest times of the year for exhibitions. Shoppers visit malls to find seasonal products, gifts, and unique items. The high number of visitors, along with holiday activities and events for families, makes malls the perfect place for exhibitors to connect with a wide audience. People also focus on buying clothes, household items, and presents, creating great opportunities for exhibitors.

Managing the busy December period

Managing the high number of requests in December takes careful planning. Giving exhibitors shorter exhibition periods helps more of them get a chance to participate. Priority is given to those whose products match the festive theme. An early booking system keeps things fair, and clear rules make the process smooth for everyone.

Enriching the mall’s festive atmosphere

Exhibitions play a vital role in enhancing the festive spirit of malls. They bring color, energy, and a dynamic vibe that complements the holiday decorations, drawing in crowds who stay to shop, dine, and explore. By showcasing local artisans and unique offerings, exhibitions foster community connections and give visitors something special to remember.

Memorable experiences

One of the most memorable moments was successfully filling four vacant kiosks within a weekend for the opening of the Metro Market at Phoenix Mall. This achievement was only possible thanks to incredible teamwork.

Another highlight was convincing a car dealer to rent a spot after a last-minute cancellation. Remarkably, the exhibitor closed 140 sales of a specific car model during that weekend. The positive feedback from the customer was especially rewarding.

It’s important to note that the sales market is constantly evolving, requiring us to adapt to ongoing changes. Embracing these challenges and growing every single day is, in itself, a truly memorable experience.

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